Where style, comfort, quality, and affordability come together, crafted for the modern Indian woman.
An Ahmedabad-born brand for the modern Indian woman.
Founded in 2008, Vedic Fashion Pvt. Ltd. is an Ahmedabad-based women's wear brand specializing in Indian ethnic and fusion wear. Vedic is built on the belief that style, comfort, quality, and affordability can coexist.
Every collection reflects our commitment to refined aesthetics, reliable craftsmanship, and garments designed for real women and real lifestyles.
Vision. Mission. Purpose.
To become the most trusted and preferred Indian ethnic wear brand for women across India.
To deliver stylish, elegant, and comfortable Indian wear that seamlessly fits into casual and professional wardrobes, while remaining accessible and value driven.
To create meaningful impact by empowering women through fashion and generating large-scale employment within the apparel ecosystem.
What makes Raa Vedic unique?
Designed around real Indian women, their bodies, their lifestyles, and the moments they dress for.
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Designs created specifically for women aged 30+, balancing elegance and functionality.
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Focus on comfort-led silhouettes without compromising on aesthetics.
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Strong understanding of Indian body types and lifestyle needs.
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Consistent quality across all price points.
Six steps to every Raa Vedic piece.
Trend-led design
The brand and design team carries out a thorough analysis of market trends six months before launching a new collection.
Trusted fabric sourcing
Rayon, silk, and 100% cotton sourced from established and trusted mills across India.
High-performance dyes & prints
Premium dyes and printing techniques with superior colour fastness, built to hold up wash after wash.
In-house quality checks
Rigorous fabric and garment inspections at every stage, before a single piece leaves the floor.
Premium workmanship
High stitching standards and finishing detail, the kind you notice the moment you wear it.
FPT & GPT testing
Fabric Performance Tests (FPT) and Garment Performance Tests (GPT) are conducted to validate every batch.
From a single boutique to 300 stores. Eighteen years of growth.
The beginning
Began the journey with a single boutique, laying the foundation for Vedic Fashion.
Multi-brand retail
Entered multi-brand retail with Central and launched 6 stores within the same year.
Strong market response
Following strong market response, expanded with the addition of 18 more stores.
First EBOs
Marked a new chapter with the launch of Exclusive Brand Outlets (EBOs) at 4 locations and added 13 more stores with Central.
Reliance Trends
Partnered with Reliance Trends, entering 10 locations and expanding with 6 additional EBOs.
MBO expansion
Strengthened MBO presence with 15 stores, followed by the addition of 24 more stores with Reliance.
Shoppers Stop
Entered Shoppers Stop in the MBO format with 3 stores and expanded further with 10 additional stores at Reliance Trends.
Online & omnichannel
Scaled across formats with a strong portfolio of EBOs, MBOs, and online platforms including Myntra, Amazon, Flipkart, Nykaa, Ajio, and vedicfashion.com.
Sustained retail momentum
Achieved outstanding performance across 60+ MBO stores, recording 90%+ Target vs Achievement, reinforcing Vedic's strong retail momentum.
300 active stores across India, and still growing.
Numbers that tell a eighteen year story.
EBO Performance
Walk-in to customer conversion ratio in EBOs
Average growth rate in the last 5 years
Sales staff achieving 100% monthly target
Sell-through rate across collections
MBO Performance
Average monthly sale (₹80,00,000)
Sales staff achieving monthly target
Avg quarterly growth rate (last 5 years)
Trusted by India's biggest retail names.
People driven by processes. Processes driven by system.
People driven by processes
Processes driven by system
A super strong backend operation with clearly defined roles, processes, and a TAT-based system to be always READY.
A structural and systematic company culture that helps us grow at an above-par industry growth rate.
Style, comfort, quality, and affordability. We built Vedic on the belief that these can, and should, coexist for every Indian woman.
A growing community, online and offline.
Followers on Facebook
Followers on Instagram
Unique visitors every day on vedicfashion.com
Step into the Raa Vedic world.
Explore our latest collections, designed for the elegance, comfort, and confidence of the modern Indian woman. Available at 300 stores across India and online.
Shop the collection
